- semantic differential method
- мет. метод семантического дифференциала, метод семантической дифференциацииSee:
Англо-русский экономический словарь.
semantic differential method
Смотреть что такое "semantic differential method" в других словарях:
semantic differential — A method devised by C. E. Osgood and his colleagues to study the connotative meaning of cultural objects, using a set of bipolar rating scales (for example sweet/sour, good/bad), in order to elicit data (see, and , The Measurement of Meaning,… … Dictionary of sociology
semantic differential — A method of comparing the strengths and weaknesses of a product or company image with the competition by asking respondents to describe the product or company by choosing one of a pair of words or phrases that would best describe it, e. g.… … Big dictionary of business and management
Differential — may refer to: Contents 1 Mathematics 2 Natural sciences and engineering 3 Social sciences 4 Medicine 5 … Wikipedia
List of psychology topics — This page aims to list all topics related to psychology. This is so that those interested in the subject can monitor changes to the pages by clicking on Related changes in the sidebar. It is also to see the gaps in Wikipedia s coverage of the… … Wikipedia
Isaac Newton — Sir Isaac Newton … Wikipedia
Thurstone scale — In psychology, the Thurstone scale was the first formal technique for measuring an attitude. It was developed by Louis Leon Thurstone in 1928, as a means of measuring attitudes towards religion. It is made up of statements about a particular… … Wikipedia
Charles E. Osgood — For the broadcaster, see Charles Osgood. Charles Egerton Osgood (November 20, 1916 – September 15, 1991) was a distinguished American psychologist who developed a technique for measuring the connotative meaning of concepts, known as the semantic… … Wikipedia
Questionnaire construction — A questionnaire is a series of questions asked to individuals to obtain statistically useful information about a given topic [ Merriam Webster s Online Dictionary , s.v. questionnaire, http://www.merriam webster.com/dictionary/questionnaire… … Wikipedia
Likert scale — A Likert scale (pronunciation in the field of Psychology varies between lick urt and lie kurt , although the man for whom the scale is named used the former [ [http://core.ecu.edu/psyc/wuenschk/StatHelp/Likert.htm I have always restricted the use … Wikipedia
Scale (social sciences) — In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals levels of extraversion, or the perceived… … Wikipedia
Multidimensional scaling — (MDS) is a set of related statistical techniques often used in information visualization for exploring similarities or dissimilarities in data. MDS is a special case of ordination. An MDS algorithm starts with a matrix of item–item similarities,… … Wikipedia
